The Believable Brand™
Authenticity, culture, and employee engagement are the foundation upon which great brands are built. When employees are aligned with clear vision and values, they become brand advocates, delivering consistent and genuine experiences to your customers.
When your employees believe it, your customers feel it.
We call that The Believable Brand.
What We Do at Mullikin+Co
Brand Strategy
We’ll dig up the surprising truths of your brand, articulate your point of difference, and establish a unique and compelling brand promise that can evolve with modern hybrid and work-from-home cultures.
Sales Enablement
Let’s work together to bridge the gap between marketing and sales with a clear grasp of the needs of the sales team at each stage of the sales funnel.
Marketing Operations
From project management and resourcing to campaign planning and reporting, we’ll coach your team on starting small and scaling fast.
Technology Advisory
We've successfully integrated CMS, CRM, email, pipeline management, and reporting platforms for almost two decades. And we’ll quickly identify the right tools for you.
Brands We've Served Over 25+ Years
Employee Branding
BMW Manufacturing
Helped the brand that builds the Ultimate Driving Machine by creating and implementing the ultimate employee recognition program. We dubbed it “The Road to Excellence … Performance, Passion, and Pride.” The program was so successful, BMW implemented many of its elements in plants worldwide.
Global Rebrand
ScanSource
Led a global rebrand to coincide with this leading specialty technology distributors 20th anniversary. The brand launch included an international rollout across three continents with environmental graphics and twenty-three multilingual business unit websites and microsites.
Brand Strategy + Environmental Design
KeyMark
Led strategy and positioning for 20-year-old leading reseller of automation software through a corporate rebrand and design of a new 25,000 headquarters. Additionally, we integrated two business acquisitions into the brand within a 90-day period, effectively doubling the size and footprint of the company.
Stakeholder Alignment + Brand Strategy
Next Upstate
Next Upstate, an entrepreneurial support organization, partnered with Mullikin+Co to align its stakeholders and redefine its brand strategy. The collaborative effort created a renewed brand position to supporting Next Upstate's mission to foster entrepreneurship in the Upstate region.
how's your brand health?
Is that a tough question to answer? If so, our Brand Pulse Index™ was developed to provide a quick, easy and effective way to measure your brand's alignment between your employees and your leadership team.
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